In case your market is business card design, or you wish it to be, then this is the article for you. There are plenty of elements to take into account prior to starting the design process and picking out things like typeface and color. Listed here are 4 essential tips that will assist you begin with a productive business card design.
The dimensions and orientation of a business card is the first component you should think about. I’ve divided the sizes into 3 groups:
Square or Special Cuts
The landscape structure is the most typical orientation. On a good note, it is easy to read landscape formats quickly especially when they are relaxing in a card holder. Landscape format might be printed by every printer.
On the down side, it is nearly too typical. Because most designers use landscape, it’s usually not a unique execution and it is difficult to stay ahead of the crowd.
The portrait format certainly includes a more stylish and cleaner appearance . I, individually, love this alignment and many of my customers would certainly agree. Portrait cards can be printed by any printer, just like landscape cards.
Perhaps the biggest issue is that this design is difficult to read when the card is positioned in a business card holder, but past this they’re ideal.
Square or special cuts
In the event you really want to be unique than a square or special cut is the way to go. It’s an eye getting way to existing a business card to your clients because it’s completely different from standard cards.
Many printing companies offer business cards in square format. And a few printers can reduce a card in any shape like a droplet or circle. But observe that not all printers can print these unique shapes.
Again, the unfavorable effect is attempting to fit the cards in a business card holder. The expense of special cuts are a bit higher than regular cards.
So how can you choose the right orientation for your clients? The very first factor is to check out the business’ character and to study their branding guidelines.
The second factor is the budget. If the client is searching to cut costs than you need to use a far more basic layout.
Now that you know what alignment you need to use… let’s move onto the various material options.
The most typical materials for business cards are:
Obviously there are many, a lot more you can buy but in many instances, you will be using one of these
This has to be the most used material for business cards. Printing companies have various kinds of paper, from thin to thick and uncoated to coated.
You can even find various shades of white to choose from but remember that you have to take a look at each printer because different printers use different paper.
Just like paper can vary in weight and color, the price can vary as well. You can get a very thin paper for a low price but the quality of such paper isn’t great. Thin paper tends to crack easily and it ends up looking like it was folded or scratched. It’s better to invest a little more money and go with thick paper.